A familiar problem: The Decision Fish solution
We all know how overwhelming, confusing and time-consuming it can be to make big decisions like how much to spend on a new home or how to save for retirement. Decision Fish is creating a suite of easy to use apps that empowers people to make wise financial decisions step by step. It’s like TurboTax for decision-making. Many folks lack access to quality financial education or unbiased advice; our competitors are conflicted and clueless but Decision Fish is trusted and uses techniques the founder has perfected over nearly 30 years in finance. We have a live prototype, enthusiastic feedback from early adopters and a semifinalist spot in an accelerator competition.
Employers increasingly recognize the bottom-line importance of the financial wellness of their employees: Financial stress and worry can increase expenses related to absenteeism, healthcare costs and attrition. Provided as a voluntary benefit, a state-of-the-art financial wellness tool like Decision Fish can cut these costs and increase productivity, engagement and loyalty. Decision Fish is looking to pilot its wellness tools with an organization who recognizes that its employees’ financial wellness is linked with its own.
Our vision is a world where consumers are empowered to make their most important decisions with confidence. Our mission is to help people make wise financial decisions step-by-step with simple and independent online decision support tools.
We are a proud member of the NYU StartEd Incubator at the NYU Steinhardt School of Culture, Education and Human Development.
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Try our prototype, follow our decision-making blog and sign up to receive occasional news about Decision Fish. You won’t regret it!
What is a Decision Fish, anyway?
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All text and photographic images are © 2015-7, Brett Whysel unless otherwise designated. See more photographs at www.brettwhysel.com.