default heuristic Archives – Decision Fish: Decide For Yourself

Time To Choose Your Health Insurance: Don’t Make A $9,000 Mistake

Brett F. Whysel — Tue, 18 Dec 2018 20:23:42 +0000

Is there any financial decision that we dread more than the annual chore of choosing a health insurance plan? It’s got everything we hate: choice and information overload, time pressure, ambiguity and confusion, consequences worth thousands, uncomfortable scenarios involving disease and injury, inscrutable jargon coming at a time of the year full of other business, ... Read more

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Health Insurance Enrollment: A Superhuman Decision

Brett F. Whysel — Tue, 06 Dec 2016 00:58:58 +0000

Open enrollment for health insurance began November 16 and the decision isn’t any easier than last year. On the contrary, not only are premiums higher and benefits lower, there’s greater uncertainty about the future of the Obama health care act. On a cold, cloudy Sunday afternoon, I analyzed my health insurance choices. Our choices and ... Read more

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The Behavioral Finance Symposium: Simple Fixes & Deep Challenges

Brett F. Whysel — Tue, 29 Nov 2016 15:00:16 +0000

I recently attended the Behavioral Finance Symposium at Golden Gate University in San Francisco. The speakers were academics and practitioners speaking on the behavioral challenges to good investment and trading decisions. The crowd seemed to be mostly left-coast traders, investment managers and consultants. Many of the talks were thought provoking and left me with a ... Read more

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Good Behavior? What I Learned at the Behavioral Summit (and How it Freaked Me Out a Little)

Brett F. Whysel — Tue, 18 Oct 2016 16:54:56 +0000

I just attended the best conference ever. And I’ve been to a lot of them. The ideas42 Behavioral Summit 2016 was billed as offering “…an inside look at the latest developments from the field of behavioral science and how these insights drive innovation in the private sector.” Indeed it went beyond that, touching on politics, ... Read more

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My Most Embarrassing Financial Failures

Brett F. Whysel — Tue, 03 May 2016 16:40:22 +0000

So this is embarrassing: I’ve been advising institutions and individuals about financial decisions for nearly three decades and yet I’ve failed many times to make good choices myself. I want to share a list of my failures with you both so you can avoid them and as a commitment device, so I don’t keep failing ... Read more

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How to ‘Architect’ Your Investment Behavior

Brett F. Whysel — Tue, 22 Dec 2015 21:08:13 +0000

I took my annual look at my investments this week, and boy did I get it wrong. A few years ago, I determined I should have about 70% of my investments in equities. Instead, as of yesterday, I had less than 60%. Most of the excess was in cash, earning essentially nothing and missing out on ... Read more

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Push the Limits on Rational Decision-Making

Brett F. Whysel — Tue, 13 Oct 2015 07:00:00 +0000

There are three things we need to make wise and rational decisions with confidence: time, information and smarts. Unfortunately, as mere humans, we know that these resources are in short supply. Indeed, the vast range of choices we have to make daily and the overwhelming influx of information and stimuli can limit or confuse all ... Read more

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