ethics Archives – Decision Fish: Decide For Yourself

Is That Website Ethical?

Brett F. Whysel — Sat, 15 Dec 2018 11:00:10 +0000

Is that website or app, in which you’re pouring personal information, time, money and trust, ethical? Learn how to systematically evaluate the ethical status of any website (or business).

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Trust Me! Why You Need To Understand Trust, and How To Earn It (Part 2)

Brett F. Whysel — Mon, 30 Jul 2018 17:48:05 +0000

As we explored in my last article about Victor, the appliance repairman, trust is increasingly necessary and valuable in modern life. At the same time, trust is getting scarcer as well-publicized betrayals in business and government add up. What is Trust? But what is trust? The dictionary defines trust as the “Firm reliance on the integrity, ability, or character of a person or thing.” ... Read more

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Trust Me: Why Trust Matters More than Ever (Part 1)

Brett F. Whysel — Mon, 30 Jul 2018 17:38:30 +0000

The other day, I invited a total stranger with a Ukrainian accent, “Victor,” whom I found on the Internet, to come into my house. Within 24 hours of my call, he was in my kitchen, fixing two appliances. I paid him $550 by personal check. Why did this work so well?An underlying level of trust in ... Read more

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Seven Good Reasons NOT to Save

Brett F. Whysel — Fri, 02 Mar 2018 19:06:21 +0000

You’re saving too much…said no financial expert ever. It’s America Saves Week, which is all about saving more. If you’re in your twenties, you’ll be told to save ten to 15 percent of your income. Older? You’ll be advised to save 20-30 percent or more! At the same time, one-third of Americans have saved precisely ... Read more

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Interview: Michelle Gilmore on Behavior-Centered Design

Brett F. Whysel — Thu, 25 Jan 2018 19:00:22 +0000

We were delighted to have Michelle Gilmore, Design Director and Founder of design firm Neo, speak at a recent Behavioral Economics-NYC meetup about her cutting-edge work in the design of products, services and systems. Her presentation led to a lot of interest and discussion among those who were there and particularly among those who missed out. ... Read more

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The “Mystery” of Intuitive Decision Making

Brett F. Whysel — Tue, 27 Jun 2017 18:09:03 +0000

A High Stakes Hunch I had just got the news: the bank I worked for was going to sell the business I was supporting. This was going to be the seventh transition of my 27-year banking career. Should I try to find a new job in the industry or start my own business? Somehow, I ... Read more

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Nudges: For Your Own Good?

Brett F. Whysel — Mon, 17 Apr 2017 19:00:12 +0000

What do classical music in the train station, binge-inducing pre-loaded TV show episodes in Netflix, and those "I voted stickers" you get after voting have in common? Read our latest article, "Nudges: For Your Own Good?" about how government and businesses "nudge" your behavior for your own good...or maybe not (5 minute read).

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Objective: Decision

Brett F. Whysel — Fri, 17 Mar 2017 18:51:01 +0000

In short an objective decision is a just and fair one, supported by verifiable facts, with which rational and informed people will tend to agree. That said, subjectivity has its place. It's up to us to determine mindfully the degree of objectivity is required in each case.

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Taking the Red Pill: Into the Decision Matrix

Brett F. Whysel — Tue, 21 Feb 2017 22:49:55 +0000

Do you want a simple and easy tool for making an important decision? The simplest “tool” is a heuristic. A short-cut like “take the default” or “do what everyone else is doing” may be fine for selecting a restaurant entrée or route to the grocery store. But what about more important decisions like taking a ... Read more

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How to be Ethical in Under Four Minutes*

Brett F. Whysel — Mon, 12 Sep 2016 17:47:56 +0000

Ethical Decisions are Everywhere The homeless guy I walked past. The hamburger I ate and the tip I left. The verbally abusive parent on the subway that I ignored. The $20 bill I found in the back of a cab. The elections. Life, at work and at home, is full of ethical decisions, choices about ... Read more

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