intuition Archives – Decision Fish: Decide For Yourself

Trust Me! Why You Need To Understand Trust, and How To Earn It (Part 2)

Brett F. Whysel — Mon, 30 Jul 2018 17:48:05 +0000

As we explored in my last article about Victor, the appliance repairman, trust is increasingly necessary and valuable in modern life. At the same time, trust is getting scarcer as well-publicized betrayals in business and government add up. What is Trust? But what is trust? The dictionary defines trust as the “Firm reliance on the integrity, ability, or character of a person or thing.” ... Read more

The post Trust Me! Why You Need To Understand Trust, and How To Earn It (Part 2) appeared first on Decision Fish: Decide For Yourself.

Interview: Michelle Gilmore on Behavior-Centered Design

Brett F. Whysel — Thu, 25 Jan 2018 19:00:22 +0000

We were delighted to have Michelle Gilmore, Design Director and Founder of design firm Neo, speak at a recent Behavioral Economics-NYC meetup about her cutting-edge work in the design of products, services and systems. Her presentation led to a lot of interest and discussion among those who were there and particularly among those who missed out. ... Read more

The post Interview: Michelle Gilmore on Behavior-Centered Design appeared first on Decision Fish: Decide For Yourself.

The “Mystery” of Intuitive Decision Making

Brett F. Whysel — Tue, 27 Jun 2017 18:09:03 +0000

A High Stakes Hunch I had just got the news: the bank I worked for was going to sell the business I was supporting. This was going to be the seventh transition of my 27-year banking career. Should I try to find a new job in the industry or start my own business? Somehow, I ... Read more

The post The “Mystery” of Intuitive Decision Making appeared first on Decision Fish: Decide For Yourself.

Got a Tough Decision? Fuggedaboutit!

Brett F. Whysel — Tue, 01 Dec 2015 21:08:17 +0000

I’ve got a wickedly complex decision to make. What should my priorities be now that I no longer have a full-time banking job? I’ve got at least a dozen different alternatives, each with subtle-to-obvious differences with respect to my key values including impact on my family, benefit to society, intellectual challenge, financial security and leverage of ... Read more

The post Got a Tough Decision? Fuggedaboutit! appeared first on Decision Fish: Decide For Yourself.

Why We Chose a College With Massively Negative Return on Investment

Brett F. Whysel — Tue, 10 Nov 2015 10:00:37 +0000

My family recently faced a bit of drama when my daughter was accepted to both a great state school and a wonderful, but much more expensive, private school . Naturally, my daughter strongly preferred the latter. As a finance guy with what I’d like to think is a disciplined approach to decision-making, how could I ... Read more

The post Why We Chose a College With Massively Negative Return on Investment appeared first on Decision Fish: Decide For Yourself.

We Use Feelings to Make Decisions, and that’s OK

Brett F. Whysel — Tue, 27 Oct 2015 15:58:33 +0000

One of the most important and surprising things I’ve learned about decision-making is that we rely on, even require gut feelings to make important decisions about the future. Naqiv, et. al. (2006) write about findings in neuroscience that support the somatic-marker hypothesis, which suggests that when we make decisions under uncertainty, we choose among different ... Read more

The post We Use Feelings to Make Decisions, and that’s OK appeared first on Decision Fish: Decide For Yourself.