nudge Archives – Decision Fish: Decide For Yourself

The BSPA Conference: Behavioral Insights for Better Policies

Brett F. Whysel — Tue, 03 Oct 2017 21:16:27 +0000

I attended the Behavioral Science and Policy Association conference last month and learned a great deal about the latest thinking in nudges, choice architecture, social norms, persuasion and how these can improve policies and decisions that people make. I went hoping to get some good ideas to apply to my company, Decision Fish, and to ... Read more

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Making Change Stick

Brett F. Whysel — Tue, 02 May 2017 12:10:36 +0000

No matter how compelling a new change is, it’s tough to override the brain’s natural resistance to new behaviors. Fortunately, there is hope. The SAGE Question Framework uses knowledge about habit formation to help you plan and execute your change in a way that will stick.

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The Behavioral Finance Symposium: Simple Fixes & Deep Challenges

Brett F. Whysel — Tue, 29 Nov 2016 15:00:16 +0000

I recently attended the Behavioral Finance Symposium at Golden Gate University in San Francisco. The speakers were academics and practitioners speaking on the behavioral challenges to good investment and trading decisions. The crowd seemed to be mostly left-coast traders, investment managers and consultants. Many of the talks were thought provoking and left me with a ... Read more

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Good Behavior? What I Learned at the Behavioral Summit (and How it Freaked Me Out a Little)

Brett F. Whysel — Tue, 18 Oct 2016 16:54:56 +0000

I just attended the best conference ever. And I’ve been to a lot of them. The ideas42 Behavioral Summit 2016 was billed as offering “…an inside look at the latest developments from the field of behavioral science and how these insights drive innovation in the private sector.” Indeed it went beyond that, touching on politics, ... Read more

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Interview With a Skeptic

Brett F. Whysel — Wed, 31 Aug 2016 19:09:49 +0000

Decision Fish Interviews Kim Stephenson, an occupational psychologist. Perhaps the greatest benefit of the World Wide Web, is contained in the first two words. Decision Fish’s blog has readership worldwide, self-selected to be some of the most thoughtful and smartest people anywhere. Kim Stephenson, an occupational psychologist from the UK is one of those people. Here’s a ... Read more

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Hide Your Clothes: How to Coerce Your Future Self

Brett F. Whysel — Fri, 26 Feb 2016 20:27:54 +0000

Yesterday, I was 15 minutes late for an appointment, notwithstanding my New Year’s vow (repeated—and failed—annually) to be more prompt. Last week, I published on my blog and social media my intention to create a web site that will apply best practices in decision science to help people make better financial decisions. Just the thought ... Read more

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