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uncertainty Archives – Decision Fish: Decide For Yourself
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Decision Fish: Decide For YourselfMon, 01 Aug 2022 21:17:41 +0000en-US
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3232100758046The Surprising Power of Honest Ignorance
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Tue, 29 Dec 2015 01:09:54 +0000http://decisionfish.com/?p=377Decision-making is hard because there is a fundamental and unavoidable ignorance about the future. We are especially uncomfortable about outcomes produced by processes that we don’t understand well. We’re much more comfortable with risks that we can quantify, model and forecast. This is called “ambiguity aversion“. We are so uncomfortable with the former (uncertainties) that ... Read more