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Trump’s federal government shutdown, May’s Brexit proposal, Sears’<\/a> and Victoria’s Secret’s<\/a> retail strategy, even my own struggling start-up<\/a>: these are all examples of potentially failed strategies. These strategies might have had a chance had they been created using a little Design Thinking. This is a creative problem-solving process that eschews grand solutions in favor of an incremental, failure-welcoming, iterative learning and building process. Organizations and individuals can use Design Thinking to build better strategies and tactics, increasing chances for success.<\/p>\n\n\n\n <\/p>\n\n\n\n An effective strategy begins with a mission statement, covers the whole organization, extends a year or more into the future and helps make sure we’re taking the right risks<\/em>. Strategy consists of carefully constructed goals, whose success or failure can be measured (via Key Performance Indicators<\/a>) and is driven by available resources and structures.<\/p>\n\n\n\n Whether we’re working on a business, political or personal strategy, this can be an overwhelming task. Indeed, we rarely start from scratch, so status quo bias (we prefer things as they are) and loss aversion (we hate mistakes) can limit our creativity, willingness to take appropriate risks and effectiveness. Design Thinking can help. The diagram below depicts the four-step process. Let’s apply it to strategic planning for organizations.<\/p>\n\n\n\n