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…and Will Likely Stay That Way<\/h3>\n\n\n\n

In January 2016 I founded a tech start-up<\/a> help Americans make better financial decisions. I’ve since learned that most people are stressed out because they save little, have enormous debt, don\u2019t know where their money goes and feel they\u2019re not on track to meeting their long-term goals. I also found that the reasons for this are so deeply embedded in the political, economic, educational, behavioral and social fabric of our country; that our start-up, and perhaps any private-sector business, is unlikely to move the needle. I fear that, absent significant increases government education, regulation and stronger social safety net, we will see millennials eventually become a generation of seniors living in poverty.<\/p>\n\n\n\n

My original idea was an app to help new home shoppers decide how much they could afford to spend on their home. My own experience was that banks were willing to lend me much more than I was comfortable with. So, I created a prototype that calculated a maximum recommended purchase price that still allowed the user to save ten percent of their income, after paying debt service. In testing, feedback was favorable, but users said they actually would prefer a more holistic tool that would 1) help them save for retirement; 2) guide them in budgeting and 3) invest well, along with a long list of other financial decisions.<\/p>\n\n\n\n

So I gathered a small team and built a holistic life cycle model in Excel and web-app<\/a> that helps people with life planning, saving and budgeting at scale and low cost. In our user testing of many prototypes, we learned that people in general are:<\/p>\n\n\n\n