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My favorite article this week was Why Introverts Make Great Entrepreneurs,<\/a> (WSJ<\/a>) for three reasons: 1) it dispels the myth (which I held) that an entrepreneur must be extraverted; 2) it summarizes the relative strengths that introverts bring to business leadership, which can apply equally well to decision making in general and 3) It quotes Susan Cain<\/a>, the author of one of my favorite books of the past few years, “Quiet: The Power of Introverts in a World that Can’t Stop Talking<\/a>“.<\/p>\n\n\n\n

According to Webster’s, an entrepreneur<\/a> is “one who organizes, manages, and assumes the risks of a business or enterprise”. In other words, they make business decisions characterized by risk and, I will add, uncertainty. The article and the book are helpful in identifying the typical traits of introverts and extraverts and how these can manifest as strengths and weakness with respect to decision making. Introverts are said to have several critical advantages:<\/p>\n\n\n\n