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Alpha is finance-geek speak for an investor\u2019s skill that allows her to outperform an index<\/a>, like the S&P 500, on a risk adjusted basis. At a recent behavioral finance conference<\/a>, I sat on a panel<\/a> that addressed the idea of behavioral<\/em> alpha. Our moderator asked, \u201cWhat is it and how do we get more of it?\u201d<\/p>\n\n\n\n I offered the observation that, in a sense, all alpha is behavioral. Whether you follow an algorithm (set of automatic rules) to select investments, decision rules, gut feeling or all three. It is a human who is making the trading decisions. (Even an algorithm is programmed by humans, with all their biases and skills.)<\/p>\n\n\n\n We know that most individual investors create negative <\/em>alpha. Their returns lag indexes. Indeed, a notorious study by Fidelity<\/a> found that the best performing individual accounts were those that the owner forgot about. Indeed, the average retail investor lags major indexes by several percentage points.<\/p>\n\n\n\n