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Decision Fish Decision Tools are on the Way!

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We are delighted to announce the formation of Decision Fish, LLC, a startup whose vision is to empower individuals to make their most important financial decisions with confidence. Here’s how we see things:

Consumer finance is broken.

  • 270,000 homes are in foreclosure.
  • 40% of households with people aged 55-64 have saved zero for retirement.
  • Student loan delinquencies have doubled in last ten years.
  • Is it any wonder that financial services are the least trusted sector?

The game is unfair.

  • Financial institutions’ marketing efforts outspend financial literacy education 25-to-1.
  • Many people  don’t have enough saved to get personalized, much less unbiased, financial advice.
  • This all amounts to a tax on most Americans, who transfer billions annually to the financial services industry.

The outcomes are bad for individuals and the country.

  • Wider economic inequality as wealthier individuals get better advice and better investing options.
  • Reduced economic growth as people under-save and over-borrow.
  • Stressed families and impaired health resulting from financial distress.
  • Millions who fail to achieve their goals of college education, home ownership and a comfortable retirement.

Decision Fish is (part of) the solution.

  • We are building easy-to-use decision tools, free from conflicts of interest, that empower people to make their most important financial decisions with confidence.
  • Delivered over the web or as apps, these tools incorporate best practices in decision science, behavioral economics, corporate finance, e-learning and user experience design.

Help us keep on the right track:

  1. Sign up below to be the first to hear as our apps are launched.
  2. Tell us which financial decisions you wish you could get unbiased help with. Mention if you’re willing to be interviewed.
  3. Either way, pass this on to everyone you know who cares about making better financial decisions.

Decision Fish helps you make better decisions.

How can we help?




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1 thought on “Decision Fish Decision Tools are on the Way!”

  1. Hi there!
    now this is exactly what I have been wondering about with respect to what kinds of tools will be forthcoming and then possible services beyond those might be at some point down the road?? Food for thought 🙂

    cheers!
    mls

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