Brett F. Whysel 
So this is embarrassing: I’ve been advising institutions and individuals about financial decisions for nearly three decades and yet I’ve failed many times to make good choices myself. I want to share a list of my failures with you both so you can avoid them and as a commitment device, so I don’t keep failing … Read more
When I exercise, get a check-up, get my flu shot or skip dessert (too rarely), I do it because I’m supposed to. I have a vague impression that the cost, pain or other inconvenience I experience today should be more than offset by savings or other benefits in the future. One thing I’ve never done, which … Read more
When we make decisions, we often take the way they are presented to us at face value. Maybe a sales person offers you a menu of investment options or maybe a single recommendation; either way, you can bet a lot of thought went into the architecture of the choice presented to you. Amos Tversky and Daniel … Read more
Yesterday, I was 15 minutes late for an appointment, notwithstanding my New Year’s vow (repeated—and failed—annually) to be more prompt. Last week, I published on my blog and social media my intention to create a web site that will apply best practices in decision science to help people make better financial decisions. Just the thought … Read more
We are delighted to announce the formation of Decision Fish, LLC, a startup whose vision is to empower individuals to make their most important financial decisions with confidence. Here’s how we see things: Consumer finance is broken. 270,000 homes are in foreclosure. 40% of households with people aged 55-64 have saved zero for retirement. Student … Read more
The quantity, complexity and importance of the financial decisions we have to make keeps increasing. For example, as traditional defined-benefit pension plans going extinct, people increasingly have to manage their own retirement plans. There are more investment choices than ever: structured CDs, marketplace lending, crowdfunded start-ups not to mention thousands of ETFs and mutual funds. … Read more
Here’s a question that just about everyone approaching (and passing) middle age will feel ambivalent about: how does getting older affect our ability to make rational decisions? On the one hand, it’s common knowledge that our cognitive abilities begin to decline in our fifties. On the other, as I’ve written before, the accumulation of experience … Read more
How do men and women approach decision-making differently? An evidence-based answer to this question is important: If we want to make better personal, policy and business decisions, the tools and strategies we use will depend on our strengths and weaknesses, which may be correlated with gender. If we want to help others, we need to … Read more
Decision-making is hard because there is a fundamental and unavoidable ignorance about the future. We are especially uncomfortable about outcomes produced by processes that we don’t understand well. We’re much more comfortable with risks that we can quantify, model and forecast. This is called “ambiguity aversion“. We are so uncomfortable with the former (uncertainties) that … Read more
I took my annual look at my investments this week, and boy did I get it wrong. A few years ago, I determined I should have about 70% of my investments in equities. Instead, as of yesterday, I had less than 60%. Most of the excess was in cash, earning essentially nothing and missing out on … Read more